Seeing 11:11 Everywhere? What Numerologists and Psychologists Each Say

Psychologists describe the Baader-Meinhof phenomenon, also called the frequency illusion: once something becomes meaningful to you, your attention starts catching it everywhere. Numerologists read repeating numbers as prompts, with 11:11 traditionally tied to alignment and new beginnings.

Both explanations lead to the same useful question. When you notice the number, what were you thinking about a second earlier? That thought is usually the message.